Manchester City has today announced a multi-year regional partnership with Yili Group, that will see Asia’s largest dairy producer become the club’s Official Dairy Partner. The agreement will see ...

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Abrami, Regina M., William C. Kirby, F. Warren McFarlan, and Tracy Yuen Manty. "Inner Mongolia Yili Group: China's Pioneering Dairy Brand." Harvard Business School Case 308-052, January 2008. (Revised ...

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