First introduced in the late 1960s in the UK and later in the US, Twix has been a staple of the Mars confectionary conglomerate. With its distinctive twin-bar design, the chocolate bar has consist ...

After creating a unique, Twix-powered and -inspired space for future Black technologists at AfroTech 2023, Mars Inc. returned to the conference this year ready to take things up several notches.

Beloved confectionary brand Twix has revealed a brand new visual identity, along with a new $70M campaign designed to focus on unity. Whereas previous marketing has used encouraged customers to ...

Defend against huge competitive threat. Within the U.S. confections category, Twix was a relatively small brand. The franchise was ranked ninth behind behemoth brands like Reese's (first) and M&M's ...

Interestingly, whilst people might love Twix as a product, they have not necessarily related to it emotionally, as a... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use ...

While it might sound like Twix’s new global brand platform, ‘Two is more than one’, is stating the obvious, the chocolate brand takes the concept to a enjoyably surreal conclusion in its new ...

Twix has launched a new brand platform celebrating the “joy” of having it all. This initiative, which features a refreshed visual identity, is part of a $2 million (£1.54 million) investment in the ...

Twix and Kit Kats would still be allowed if Braun gets the waiver from the federal government that he's seeking as part of a new initiative to "Make Indiana Healthy Again," announced this week ...