The Tokyo Yakult Swallows employee whose humor and quick wit made Tsubakuro one of the most popular mascots in Japanese professional baseball has died, the team said Feb. 19. The employee had ...

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Yakult has dominated so much that the drink itself has become its own self-sustaining marketing machine. It’s made frequent ...

Yakult's business activities began with founder Dr Minoru Shirota’s pursuit to build a body that is resilient to disease. The origins for Dr Shirota’s beliefs are in the philosophy of Shirota ...

Tetsuto Yamada of the Yakult Swallows hits his 300th career home run in the second inning of a game against the Chunichi Dragons at Tokyo's Jingu Stadium on April 5, 2025. (Kyodo) TOKYO (Kyodo ...