That last question is a tricky one. And only large brands typically have the budget for detailed post-campaign reports, according to Stuart Schwartzapfel, EVP of media partnerships at video ...

Cross-platform measurement company iSpot says it has launched the first attribution solution for linear TV/streaming video ad campaigns "at scale" for clients -- a new product that delivers data ...

iSpot, the cross-platform TV ad measurement company, has announced the its business outcome solution able to deliver attribution for video advertising persistently, at scale. The offering aims to ...