Hitejinro Co., South Korea's leading beverage company, said Wednesday the cumulative sales of its Jinro soju have surpassed 2 ...

LOS ANGELES, April 3, 2025 /PRNewswire/ -- Hello Soju, the ready-to-drink sparkling soju brand born at the intersection of Korean and California culture, today announced the closing of a $6.8 ...

It’s the world’s bestselling spirit brand, but you wouldn’t be alone if you haven’t heard of Jinro – because sales of this Korean soju were, until very recently, almost entirely domestic.