As founder and CEO of the billion-dollar wearable-tech brand, Ahmed has taken on titans like Nike and Apple. His secret? Hit, ...

American wearable tech company WHOOP has unveiled two new products—the WHOOP 5.0 and the WHOOP MG—that it has billed as “next ...

As founder and CEO of the billion-dollar wearable-tech brand, Will Ahmed has taken on titans like Nike and Apple. His secret? Hit, lift, chill, repeat. In an ice bath on the roof of Whoop’s ...

HE President of the Qatar Olympic Committee (QOC), Sheikh Joaan bin Hamad Al-Thani, met with Founder and CEO of WHOOP, Will Ahmed, for a forward-looking discussion on the role of innovation and ...

Ahmed began cold plunging two years ago to help reduce inflammation ... Daily meditation gave him a tool to cope. 'Me as an ineffective CEO, I was reactive,' he says. 'All of a sudden, you’re yelling ...