And that’s exactly how Pelago is positioning the latest version of its location-based app, Whrrl 3. The core idea behind the new iPhone app (which launched in the store today) is that people ...

With the recent takedowns of fictional characters on Twitter, location-based social network Whrrl has gone the legal route with HBO's 'Entourage'. Josh Lowensohn joined CNET in 2006 and now covers ...

Groupon recently bought Whrrl, and hours later eBay snatched up WHERE. There’s a rising profit margin around consumer data, as more verticals build businesses around its collection and analysis.

After months of head-down development work, Pelago is introducing Whrrl, a product that spans the Internet and the mobile phone, and possibly can be best described as a mix between Facebook and ...

Pelago's big offering is Whrrl, a "social discovery" service that combines mapping features with recommendations from your Whrrl network. Users can then find good restaurants near their location ...

Their names — Loopt, Whrrl, Brightkite, GyPSii, Buddy Beacon — allude to their mission, letting friends know where other friends are geographically using cell phones. The social networking ...

Consumers first need to join Whrrl’s Holiday Deals Society, in order to be able to check-in to Walmart, Target and Best Buy. Holiday Deals Socity members also get access to recommendations for ...

In an effort to engage consumers at a highly personal level, HBO is working with creative agency Deep Focus and location-based social network Whrrl to promote its popular series "Entourage." ...

Whrrl is a new, principally mobile, service that allows users to aggregate information as they visit different places. Reviews based on location are filtered based on ratings via the accompanying ...

I asked Aiken -- who is moonlighting on the project while he works as an engineer at a Seattle area company -- how it is different than Loopt or Pelago's Whrrl. He said it does "a lot less," and ...