An ad executive working for General Mills, makers of Wheaties, is said to have spontaneously come up with this famous slogan in the early 1930s for use on a Minneapolis ballpark billboard.

Wheaties is known for its slogan “The Breakfast of Champions” and putting recent sports champions on the front of its boxes. But instead of Super Bowl champions the Philadelphia Eagles ...

Bring light from the darkness. This team can be the heroes on the Wheaties box!” Is he right? The movie didn’t even have to debut in theaters for us to learn he is. Marvel Studios and General ...

Gauff will take over the coveted Wheaties box from tennis legend Billie Jean King. Coco Gauff has landed on her own Wheaties box. The 2023 U.S. Open champion will take over the cover from tennis ...

An allusion to Wheaties first made its Thunderbolts* debut in the movie's Big Game trailer, followed up by larger-than-life cereal-box-shaped standees for the film that popped up in theaters ...

An allusion to Wheaties first made its "Thunderbolts*" debut in the movie’s Big Game trailer, followed up by larger-than-life cereal-box-shaped standees for the film that popped up in theaters ...

The marketing campaign for Thunderbolts* has been interesting and different to say the least. About a week ago, the Red Guardian, played by David Harbour, put out an ad for his limo service.

Just a year after winning the “Grand Slam” title and weeks after her Olympic debut, classic cereal brand Wheaties is honoring Gauff with her first limited-edition Wheaties box. “At the age ...

Tennis star Coco Gauff will grace the iconic Wheaties orange box in time for the 2024 U.S. Open. The defending tournament champion succeeds sports icon Billie Jean King, who was highlighted by the ...

The novelty Thunderbolts* cereal box doesn’t include cereal — or the little kiddy toy — as noted by the asterisk indicating “absolutely no Wheaties.” The film-inspired limited edition of ...