For more than 80 years, prominent athletes have been featured on the front of a Wheaties box, including Michael Jordan, Lebron James, Simone Biles and Muhammad Ali. And now, NFL brothers J.J. and ...

It's the cover of any box, which has featured so many sports stars over the years, that makes Wheaties an institution, er, a breakfast of Champions. It's only fitting that T.J. Watt and J.J. Watt ...

General Mills, of course, is the Minnesota-based company that produced the iconic Wheaties cereal box with jubilant Twins players celebrating on the front. The long blog post and accompanying ...

Why? Because the creation of Wheaties was an accident. The "Breakfast of Champions" only exists because a worker at the ...

Gauff will take over the coveted Wheaties box from tennis legend Billie Jean King. Coco Gauff has landed on her own Wheaties box. The 2023 U.S. Open champion will take over the cover from tennis ...

Just ask Simone Biles. "It was my first world championship: I was 16, I had just won it and my teammates made a fake Wheaties box for me and put my picture on it," she recalled. "That was actually ...

An allusion to Wheaties first made its Thunderbolts* debut in the movie's Big Game trailer, followed up by larger-than-life cereal-box-shaped standees for the film that popped up in theaters ...

Bring light from the darkness. This team can be the heroes on the Wheaties box!” Is he right? The movie didn’t even have to debut in theaters for us to learn he is. Marvel Studios and General ...

Billie Jean King paved the way for women — exemplifying what it means to be a trailblazer and Wheaties Champion — both on and off the tennis court. MINNEAPOLIS, May 02, 2024--(BUSINESS WIRE ...

Just a year after winning the “Grand Slam” title and weeks after her Olympic debut, classic cereal brand Wheaties is honoring Gauff with her first limited-edition Wheaties box. “At the age ...

An allusion to Wheaties first made its "Thunderbolts*" debut in the movie’s Big Game trailer, followed up by larger-than-life cereal-box-shaped standees for the film that popped up in theaters ...