It was constructed in 1904 by Henry Perky, who, a decade earlier, invented the popular breakfast cereal that earned him fame ...

Do You Know Where Lava Cake, Miso Black Cod, and These Other Iconic Dishes Came From? Shredded Wheat was also his beat In the case of Shredded Wheat, Stern’s contribution was just good old ...

The purest of foodstuffs, the crispest of breakfasts, the simplest of choices… what more can be said about one of Britain’s most recognisable breakfast items? Shredded Wheat is produced by ...

Post Shredded Wheat was losing its place in the world. Cereals were getting complicated; the world sought change; and Shredded Wheat had been just plain wheat since 1892. A brand in decline, it was ...

1985 campaign for Shredded Wheat. Previous 1980 campaign had arrested sales decline (in a market in which it was heavily outspent), but then by 1984 came the re-structuring of the market following the ...

Unique features: This traditional stucco manor home is also known by another name: The House That Shredded Wheat Built. It was constructed in 1904 by Henry Perky, who, a decade earlier ...