Yellow? Green? Chartreuse? All I know is that my new CAUTIOJN TAPE themed BLIND SURFER wetsuit is doing a great job of ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

U.S. health agencies announced that the food industry will begin "phasing out" eight artificial food dyes in the coming years ...

A laser experiment has revealed what researchers call a never-before-seen color, described as an intensely saturated teal.

These facts might naturally lead you to think that colors are subjective. That, unlike features such as length and temperature, colors are not objective features. Either nothing has a true color, or ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...