Wetzel's Pretzels is experiencing record growth outside of malls, emphasizing high-traffic spots and food trucks. The brand is focusing on both domestic and international expansion as well as menu ...

Pretzel Bitz, Dips and Dogs are the first things on Walmart shoppers’ lists in Henderson, Nevada and Bakersfield, California. Wetzel’s Pretzels recently opened new franchise locations in each city ...

Wetzel’s Pretzels is heating up mobile sales with a new rewards application that enables users to earn loyalty credit for each item they purchase and send friends virtual gift cards ...

There’s a new twist in town. The nation’s snack leader, Wetzel’s Pretzels, is continuing to expand its innovative streetside bakery concept – Twisted by Wetzel’s – with a second California location ...