Sideline reporter Evan Washburn dipped his spoon into a bowl of Weetabix. Why? Because Kentucky center Amari Williams is a ...

Williams, who is a native of Nottingham, England, revealed he ate some ahead of one of Kentucky's tournament games. Let's ...

Earlier in March Madness, Kentucky head coach Mark Pope revealed that Williams had "incredible energy" as of late, and it's ...

Kentucky basketball actually had some extra help in their win over Illinios on Sunday, which has led them to a Sweet 16 ...

It took almost five days, but Weetabix is finally acting on what could be the easiest NIL deal of all time, or at the very ...

"Incredible energy," coach Mark Pope said. The difference? "I had Weetabix this morning," Williams said. Williams is from Nottingham, England, where Weetabix was a main staple in his diet as a ...

Kentucky head coach Mark Pope attributed center Amari Williams ' big performance -- eight points, 10 rebounds, six assists, ...

Williams had only toast the other day and Kentucky's staff didn't think it was enough, so they found an international grocery store in Milwaukee that sold Weetabix, which comes in chunks.