On Sunday, the Kentucky Wildcats defeated the Illionois Fighting Illini, putting their success down to eating a bowl of Weetabix before the game. In a press conference following the win ...

Anyone closely following Kentucky’s run to the second weekend of the 2025 NCAA tournament, under first-year coach Mark Pope, has by now surely heard of Weetabix. Anyone just now learning more ...

"Incredible energy," coach Mark Pope said. The difference? "I had Weetabix this morning," Williams said. Williams is from Nottingham, England, where Weetabix was a main staple in his diet as a ...