At a Thursday press conference, President Trump mistakenly referred to Mattel Toys as a “country” while announcing a 100% tariff threat over its China-based production. The gaffe, caught on camera, went viral online.

A prolonged trade war means that for many American families, an extensive Barbie or Polly Pocket collection could soon be a luxury.

Mattel, the U.S. toy company, said it would increase prices of some U.S. toys, citing levies on Chinese imports.