Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

"First he learned all the rules,” Harvard Business School professor Richard S. Tedlow said. “Then he broke all the rules which did not make sense to him—which meant almost all of them.” ...

According to a news release, the updated branding will "better represent who Walmart is today." The company said some of the key features of the brand refresh include a wordmark inspired by Sam Walton ...

(Walmart Inc) The last time Walmart redesigned its logo was in 2008, when the company dropped the star used to hyphenate "Wal-Mart," and made it one word. It also incorporated the yellow spark.