Coca-Cola is currently probably WPP's most important account - it recently lost US media to those French marauders at ...

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial intelligence-powered operating system WPP Open.

A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter ...

Under the new agreement, the ad giant will use its AI-powered operating system, WPP Open. Together, both companies will collaborate to optimise in-store activations, retail strategies and various ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

With AMO, CMI Media Group has built an application that solves the problem of orchestrating paid media at scale, connecting ...

Coca-Cola has launched its new “Classic” campaign, celebrating the brand’s presence in some of the world’s most beloved books ...

A team led by agency VML will deploy WPP Open--the company's AI-powered operating system--to deliver marketing and commerce services for the Heineken brand's portfolio, which includes the namesake ...

WPP CEO Mark Read took a nearly 15% cut in pay last year for failing to achieve targeted financial goals for the period, according to WPP’s annual report for 2024 which was issued this week.

WPP Open, the ad-holding group’s artificial intelligence-powered operating system, will play a key role in supporting those functions. The appointment expands the brand’s existing relationship ...