WPP is to drop the Group M name for its media arm in the coming months amid ongoing changes made by new global chief ...

In a business update email sent at midday New York time and obtained by The Drum, CEO Brian Lesser outlined GroupM’s plans to ...

WPP is reportedly set to rebrand its media investment arm, GroupM, as WPP Media. This marks a significant shift in the ...

A news report said that the advertising conglomerate is planning to rename GroupM, shifting towards a more centralised ...

Mark Read dismisses the notion that there was a “pull forward” in investments in Q1 but acknowledges tariffs could hit some ...

Speaking to Campaign, Read said that these changes need not be a distraction to new business as “restructuring is an ongoing ...

Media conglomerate WPP is doubling down on bolstering its AI credibility among budget-challenged clients. CEO Mark Read ...

Who's up, who's hot & who should you send your CV to? Find out here. Unless you believe Zuck's view on adland's future.

Agentic agents are learning how to collaborate with each other, and WPP Group's "brand transformation" agency has mapped out a plan to develop guidelines on building in rules and safeguards.

MMA and GroupM unveil Modern Marketing Reckoner 2025, a CMO playbook for navigating market disruption, backed by insights ...

Campaign Red’s latest report reveals how AI investments are transforming ad agencies but raising tough questions about costs ...

The ad market was cast in a dismal light on both sides of the Atlantic with WPP and Interpublic Group (IPG) releasing ...