The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself. Couple the ...

He also added that this integration “accelerates our AI-driven data approach, leapfrogging traditional identity-based solutions”, with 60 per cent of client-facing staff now using the WPP Open ...

WPP WPP-1.47%decrease ... group GroupM–will help it create marketing solutions that are enhanced by AI.

The acquisition is a major strategic step forward for WPP’s AI-driven data offer, giving WPP and its clients immediate access to the industry’s largest cross-platform source of privacy-safe ...

WPP is expanding its partnership with Heineken and using an in-house artificial intelligence platform for shopper-marketing activities, underscoring the growing role AI plays in ad firms' pitches.

WPP is deepening its ties to Heineken, with a focus on leveraging its AI muscle to enhance shopper marketing and e-commerce activities for the global brewer. The account, based out of WPP’s Amsterdam ...

Lesser said WPP would be moving from an ID solutions-based strategy to an AI-based data strategy. The intention is for InfoSum to work with WPP Open, the network’s AI marketing operating system, to ...

WPP is deepening its ties to Heineken, with a focus on leveraging its AI muscle to enhance shopper marketing and e-commerce activities for the global brewer. The account, based out of WPP’s ...

WPP‘s revenue edged lower in the first quarter of 2024, as macroeconomic uncertainty and cautious client spending, as well as competitive pressure, weighed on advertising budgets globally. Yet, the ...