Rebranding GroupM to WPP Media is a step in the right direction for the holding company, according to sources.

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top ...

Marketers have been cautious as they wait for clarity on tariffs, but general unease and uncertainty haven’t yet led to major spending cuts, the head of advertising company WPP WPP1.47%increase ...

In a business update email sent at midday New York time and obtained by The Drum, CEO Brian Lesser outlined GroupM’s plans to ...

WPP is moving creative agency Grey under Ogilvy, shifting its current reporting structure from AKQA group. The move is aimed ...

A news report said that the advertising conglomerate is planning to rename GroupM, shifting towards a more centralised ...

Ogilvy, VML and WPP Media. Not that long ago the line-up included AKQA, Grey, JWT, Ogilvy, VML, Y&R and media agencies ...

Here's a new one in the mealy-mouthed vocabulary of today's management: 'sunsetting.' This is what's going to happen to WPP's ...

WPP has decided to bring its creative agency Grey under Ogilvy. Grey was so far reporting to AKQA. As per media reports, the ...