Can an automotive ad that doesn’t mention or show any cars turn buyers on to the idea of dropping up to $80,000 on an electric vehicle? That's one of several questions raised by the debut of a ...

Auto brand Volvo is being celebrated for its recent "pro-life" ad after fellow luxury car brand Jaguar caused a social media firestorm this week with its rebrand that critics dubbed, "woke." ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

"Epic" is the word being used to describe a new viral Volvo ad featuring Jean-Claude Van Damme. But how does the steering technology that made the stunt possible work? Mike Ramsey explains on ...