PUMA's bold rebrand to "PVMA" celebrates PV Sindhu and marks its entry into the badminton market, sparking buzz and setting a 2025 marketing benchmark.

Puma lost more than a fifth of its market value on Thursday after the weak quarterly results highlighted the work Puma still ...

Puma’s latest partnership with Sindhu follows its long-term association with cricket icon Virat Kohli. The brand signed Kohli in 2017 for a record-breaking eight-year deal, marking one of the ...

Maybe all Virat Kohli needed was some luck. After needling a teenager wasn't enough to spark the old magic, perhaps a rub of the green could do the trick and revive a struggling batter who India ...