Or Vimto Purple, as would be the more accurate description. I’m not sure I could. Moreover, of the friends and acquaintances I know who are facing that decision for real, none of them can either.

After a period of rapid growth, Vimto sales were slowing. As the biggest asset of Nichols PLC, this was a concern. To kick-start growth, a change in strategy saw focus switch to 16-24s outside the ...