After months of careful restoration, the famous Vimto monument has returned to its home on Granby Row at The University of Manchester. Matthew Nichols, the great grandson of the founder of Vimto, was ...

These were for the elite. However, everybody’s favourite soft drink was the catchily named ‘Vimto’ bright red, fizzy and readily available at the corner ‘thambi kaday’ to serve our visitors. I really ...

After a period of rapid growth, Vimto sales were slowing. As the biggest asset of Nichols PLC, this was a concern. To kick-start growth, a change in strategy saw focus switch to 16-24s outside the ...