There is no scientific proof that putting Vicks VapoRub on your feet will help ease a cough and other cold symptoms. However, there is some evidence that putting Vicks VapoRub on your feet with ...

This case study describes how Vicks Cough Drops doubled growth in India by encouraging casual consumption. Vicks Cough Drops is a sizable business for Vicks in India. It is the market leader in the ...