Comcast to launch Universal Ads in bid to win smaller advertisers over from tech
Comcast plans to launch Universal Ads, a platform meant to attract advertisers of all sizes and grab back ad dollars from ...
Comcast NBCUniversal’s Cable “SpinCo” Fills Out Exec Roster; Val Boreland Gets Top Entertainment Role
The executive ranks of the cable network entity spinning off from Comcast/NBCUniversal later this year have been filled in ...
Comcast and other TV streamers are now chasing YouTube’s ad dollars instead of the other way around
TV providers and streamers' real competition isn't each other, it's social video. Or at least that's what the president of ...
Checking In on Comcast's Ad Moves and Rating Sportradar
Comcast' s push into the ad market with the Universal Ads platform, and what it means for other players in streaming video ...
Val Boreland Takes Entertainment Reins for Comcast’s NBCU Spin-Off
Val Boreland will be president of entertainment for NBCUniversal's spinoff, a sign that the company will depend on content ...
Comcast Is Not A Value Trap
Comcast Corporation's hybrid business model, solid financials, and attractive earnings yield make it a compelling investment ...
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Kelly Campbell, President of Comcast’s Peacock, to resign
A senior Comcast executive who oversaw the company's direct-to-consumer business is resigning. This article, Kelly Campbell, ...
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Comcast’s Future “SpinCo” CEO Mark Lazarus Announces Key Appointments for Company’s Corporate Leadership Team
Mark Lazarus, the prospective Chief Executive Officer of “SpinCo,” Comcast’s planned spin-off of select cable television networks, today announced add ...
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Comcast to launch Universal Ads in bid to win smaller advertisers over from tech
the company hopes, to beckon some advertisers away from social media and digital outlets and over to traditional TV's streaming businesses. On Monday, Comcast announced the creation of Universal ...