Beginning today, the Scripps News Group is rolling out across all Scripps news platforms through a suite of new on-air, ...

Umbrella branding is a commonly used approach in portfolio management, where the parent brand name is used across a range of products. In such cases, there is an assumption that a halo effect will ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

But what about the rest of the brands under the Stellantis umbrella? Who are they, and where do they fit in? And, perhaps most important of all, considering Stellantis' current position ...