Alex Bobo is the chief financial officer of Universal Studio Group (USG), where he leads financial operations across the ...

Meghan said she had initially envisioned “American Riviera” as the larger umbrella brand with smaller vertical offshoots, such as “Orchard.” But ultimately, the direction shifted.

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

Umbrella branding is a commonly used approach in portfolio management, where the parent brand name is used across a range of products. In such cases, there is an assumption that a halo effect will ...

As part of that announcement, the company unified all prior brands under the Innovative Artists name into the singular Innovative Artists Entertainment umbrella brand.

Gerard Way is officially back in the saddle with The Umbrella Academy: Plan B. The brand-new Umbrella Academy series, ...