Huda Kattan of Huda Beauty has gone viral for her loose setting powder, many times over. This month, she released Ube — a new lilac-toned color —which was said to help dark under-eye circles.

byproducts of ube are often used in cooking and baking. It can be cooked, mashed, dehydrated, and ground into a vivid purple ...

In a medium nonstick saucepan or skillet over medium heat, cook ube halaya with condensed milk until thickened and jammy, 6-8 minutes. Add powdered milk, lime zest, salt and sugar. Continue ...