since it’s launch in the UK in 1967. The chocolate treat has a loyal fan base with one Twix lover writing on Reddit: ‘I love Twix candy bars, they’re up there with M&Ms as my favorite candy ...

Chocolate and candy bars comprise a significant portion of the snack industry and based on brand awareness data from Statista ...

And thus, two is indeed more than one. The brand continues the pairing theme online, where it points out that a Twix is both a cookie and candy bar, chocolate and caramel, crunchy and chewy. Whereas ...

The 360-marketing campaign, created by Adam&EveDDB will span out-of-home, TV, social media, and PR channels in 75 global markets, including the UK ... Twix) to one of having it all. “A repositioning ...

“A repositioning that pairs uniquely with the Twix brand and its two-bar format. ‘Two is more than one’ is so simple, so obvious and we’re really looking forward to showing up in new ways ...