GA4 has been around now for several years under one name or another, but it is extremely different from its predecessor, Universal Analytics (UA). Plan on a steep learning curve as you navigate the ...

Compared to Universal Analytics (UA), Google Analytics 4 (GA4) offers a more flexible, event-focused approach to tracking user behavior and greater granularity. Events can be compared to ...

Google Analytics 4 (GA4) was announced in October 2020 as the next measurement solution to replace Universal Analytics(UA). GA4 was designed to improve privacy standards in collecting measurements and ...

Discover new time-saving and advanced-level features GA4 offers that UA didn’t, key resources you may have missed and more to fast-track your GA4 learning curve. In a world ruled by algorithms ...