Google Analytics 4 events let you zoom in on the actions that move the needle for your business. Here’s how. The post How to ...

GA4 has been around now for several years under one name or another, but it is extremely different from its predecessor, Universal Analytics (UA). Plan on a steep learning curve as you navigate the ...

The key difference between UA and GA4, however, is that a session in GA4 has been “simplified.” It still has a default session timeout duration of 30 minutes, but now the session only triggers ...

Google Analytics 4 (GA4) was announced in October 2020 as the next measurement solution to replace Universal Analytics(UA). GA4 was designed to improve privacy standards in collecting measurements and ...

Learn how to connect search, AI, and PPC into one unstoppable strategy. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize ...