Sure, Uber's logo is clearly a U. But is it supposed to be a black car ... It was called "ugly" and "boring" by tech press, and designers took over Tumblr creating versions they felt were better.

A good logo can help skyrocket a company's name-brand recognition and success. (A bad one, on the other hand, can embarrass it). We've put together this list of the best, most beautiful tech ...

Texas Tech's distinctive brand just got a refresh. The university on Thursday revealed a new word mark — the "Texas Tech" lettering that often accompanies the beloved Double T. The new word mark ...