A poll of 2,000 adults has revealed the nation's favourite unlikely duos - with Elton John and Eminem's friendship coming out on top ...

Whereas previous marketing has used encouraged customers to "pick a side" when it comes to Twix's two biscuits, now it's all about inviting them to "have it all". At the centre of the campaign is ...

Whereas previous marketing has used encouraged customers to "pick a side" when it comes to Twix's two biscuits, now it's all about inviting them to "have it all". At the centre of the campaign is ...

While it might sound like Twix’s new global brand platform, ‘Two is more than one’, is stating the obvious, the chocolate brand takes the concept to a enjoyably surreal conclusion in its new ...

Twix is adopting a brand position centered on unity after years of marketing its twinned chocolate bars around a left-right divide, per details shared with Marketing Dive. A new global campaign, “Two ...

“A repositioning that pairs uniquely with the Twix brand and its two-bar format. ‘Two is more than one’ is so simple, so obvious and we’re really looking forward to showing up in new ways to delight ...

“Twix has always been about, for obvious reasons, stories of two. So, this isn’t a leap forward where people wouldn’t recognize it. But we never brought in, as Rick [Brim, former chief ...

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