What's better than one sweet treat? Two sweet treats, according to Twix. The Mars brand is leaning into its two-bar design with a new global brand platform, "Two is more than one." It’s doing ...

Halloween range and consumer trends, with Gen Z driving early celebrations and demand for themed, fruity and chocolate treats ...

Though the spooky season may well be a number of months off, Mars is dusting off the broomsticks in preparation for the occasion with its Halfway to Halloween campaign, unveiling some supernatural ...

Mars Wrigley has unveiled its new ‘Off Your Game’ football campaign for its Snickers brand, following the success of last ...

Reid: Mars has been a family-held company for over 100 years, mostly known for its confectionary products, so Snickers, Skittles, Starburst, Twix, all the names that you would hopefully have eaten ...

Twix and Mirinda brands, of "not choosing a side" in the conflict in Ukraine MOSCOW, September 1. /TASS/. The National Anti-Corruption Bureau of Ukraine (NABU) has listed Mars and PepsiCo as "war ...

Interestingly, whilst people might love Twix as a product, they have not necessarily related to it emotionally, as a... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use ...