Adweek on MSN13d
There Is No Left and Right Anymore. There Is Only Twix.
Two sweet treats, according to Twix. The Mars brand is leaning into its two-bar design with a new global brand platform, "Two ...
The new Twix logo is a nostalgic treat (but something's missing)
At the centre of the campaign is a hugely fun and action-packed new TV spot titled 'Two is More Than One' (below), which pays homage to classic car chases. Twix has also gained a new logo – and in the ...
Mars bets big on its ‘sleeper’ brand Twix with $2m campaign
The confectionery giant’s chief brand officer, Rankin Carroll, reveals how Twix is shifting from division to abundance – and why the project was “course-corrected” five months in, leaving him ...
Talking Retail13d
Twix launches global brand platform
Twix has introduced its new global brand platform, ‘Two is more than one’. In a nod to the brand’s two-bar design, it ...