A new Twix flavor is coming. While Kit Kat gets all the credit for launching new flavors every 22 minutes, Twix is out here quietly plugging away at their own innovations. But is anybody actually ...

Twix is adopting a brand position centered on unity after years of marketing its twinned chocolate bars around a left-right divide, per details shared with Marketing Dive. A new global campaign, “Two ...

First introduced in the late 1960s in the UK and later in the US, Twix has been a staple of the Mars confectionary conglomerate. With its distinctive twin-bar design, the chocolate bar has consist ...