A new Twix flavor is coming. While Kit Kat gets all the credit for launching new flavors every 22 minutes, Twix is out here quietly plugging away at their own innovations. But is anybody actually ...

Twix is adopting a brand position centered on unity after years of marketing its twinned chocolate bars around a left-right divide, per details shared with Marketing Dive. A new global campaign, “Two ...

What's better than one sweet treat? Two sweet treats, according to Twix. The Mars brand is leaning into its two-bar design with a new global brand platform, "Two is more than one." It’s doing ...

While it might sound like Twix’s new global brand platform, ‘Two is more than one’, is stating the obvious, the chocolate brand takes the concept to a enjoyably surreal conclusion in its new ...

Twix has launched a new brand platform celebrating the “joy” of having it all. This initiative, which features a refreshed visual identity, is part of a $2 million (£1.54 million) investment in the ...

First introduced in the late 1960s in the UK and later in the US, Twix has been a staple of the Mars confectionary conglomerate. With its distinctive twin-bar design, the chocolate bar has consist ...