The confectionery giant’s chief brand officer, Rankin Carroll, reveals how Twix is shifting from division to abundance – and why the project was “course-corrected” five months in, leaving him ...

Two sweet treats, according to Twix. The Mars brand is leaning into its two-bar design with a new global brand platform, "Two ...

The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for ...

For Gen Z, the idea of a doppelgänger doubles the fun, makes life easier, more adventurous, and filled with extra joy, study ...

Twix introduces its new global brand platform, ‘Two is more than one’. In a nod to the brand’s unique two bar design, it ...

Twix has introduced its new global brand platform, ‘Two is more than one’. In a nod to the brand’s two-bar design, it ...

Twix has launched a new brand platform celebrating the “joy” of having it all. This initiative, which features a refreshed visual identity, is part of a $2 million (£1.54 million) ...

Mars is reviewing everything but creative where it appears to be happy with Omnicom's BBDO and DDB. Adam&eveDDB is behind the wheel for this pleasingly bonkers effort for Twix, telling us that "two is ...