Beloved confectionary brand Twix has revealed a brand new visual identity, along with a new $70M campaign designed to focus on unity. Whereas previous marketing has used encouraged customers to ...

Twix and Kit Kats would still be allowed if Braun gets the waiver from the federal government that he's seeking as part of a new initiative to "Make Indiana Healthy Again," announced this week ...

A new Twix flavor is coming. While Kit Kat gets all the credit for launching new flavors every 22 minutes, Twix is out here quietly plugging away at their own innovations. But is anybody actually ...

Interestingly, whilst people might love Twix as a product, they have not necessarily related to it emotionally, as a... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use ...