Beloved confectionary brand Twix has revealed a brand new visual identity, along with a new $70M campaign designed to focus on unity. Whereas previous marketing has used encouraged customers to ...

A new Twix flavor is coming. While Kit Kat gets all the credit for launching new flavors every 22 minutes, Twix is out here quietly plugging away at their own innovations. But is anybody actually ...

Twix is adopting a brand position centered on unity after years of marketing its twinned chocolate bars around a left-right divide, per details shared with Marketing Dive. A new global campaign, “Two ...

While it might sound like Twix’s new global brand platform, ‘Two is more than one’, is stating the obvious, the chocolate brand takes the concept to a enjoyably surreal conclusion in its new ...

Twix introduces its new global brand platform, ‘Two is more than one’. In a nod to the brand’s unique two bar design, it celebrates the joy of having it all – because Twix gives you a good thing twice ...

First introduced in the late 1960s in the UK and later in the US, Twix has been a staple of the Mars confectionary conglomerate. With its distinctive twin-bar design, the chocolate bar has consist ...