The new brand film, directed by Vedran Rupic, pulls on nostalgic cinema with a modern twist. It follows a high-speed car ...

Two sweet treats, according to Twix. The Mars brand is leaning into its two-bar design with a new global brand platform, "Two ...

Centered in the human insight that our fans are fostering maximalist living and abundance, we have reimagined our Twix ...

The confectionery giant’s chief brand officer, Rankin Carroll, reveals how Twix is shifting from division to abundance – and why the project was “course-corrected” five months in, leaving him ...

The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for ...

At the centre of the campaign is a hugely fun and action-packed new TV spot titled 'Two is More Than One' (below), which pays homage to classic car chases. Twix has also gained a new logo – and in the ...

A nostalgic 70s-style car chase takes an unexpected turn in adam&eveDDB’s decidedly odd new ad for Twix, which also ...

Twix has launched a new brand platform celebrating the “joy” of having it all. This initiative, which features a refreshed visual identity, is part of a $2 million (£1.54 million) ...

Mars is reviewing everything but creative where it appears to be happy with Omnicom's BBDO and DDB. Adam&eveDDB is behind the wheel for this pleasingly bonkers effort for Twix, telling us that "two is ...

Today, Twix unveiled a new spot formally introducing the new campaign. Directed by Vedran Rupic (KRC, Old Spice), the 60-second ad features a high-speed car chase that ends with the driver rolling ...