Two sweet treats, according to Twix. The Mars brand is leaning into its two-bar design with a new global brand platform, "Two is more than one." It’s doing away with its Left Twix vs.

Defend against huge competitive threat. Within the U.S. confections category, Twix was a relatively small brand. The franchise was ranked ninth behind behemoth brands like Reese's (first) and M&M's ...

This initiative, which features a refreshed visual identity, is part of a $2 million (£1.54 million ... we have reimagined our Twix platform from the idea of having to choose (left or right Twix) to ...