Centered in the human insight that our fans are fostering maximalist living and abundance, we have reimagined our Twix ...

Two sweet treats, according to Twix. The Mars brand is leaning into its two-bar design with a new global brand platform, "Two ...

The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for ...

Interestingly, whilst people might love Twix as a product, they have not necessarily related to it emotionally, as a... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use ...

At the centre of the campaign is a hugely fun and action-packed new TV spot titled 'Two is More Than One' (below), which pays homage to classic car chases. Twix has also gained a new logo – and in the ...

and M&M's (second), each generating nearly five times the sales of Twix. 1 Its nearest competitor, Kit-Kat was ranked fifth, with more than 1.5 times the sales of Twix. 1 Historically, Kit-Kat and ...