Whether the campaign generates beer sales is moot, he said. "Advertising is usually meant to sell. I don't think this will be selling many units of Tui beer directly, but I think it certainly will ...

What were the objectives for the creative work? Tui is a 4% ABV (alcohol by volume) beer that's been brewed in the North Island of New Zealand since 1889. But over the years it's been losing relevance ...

A beer company by the name of Tui Beer held the competition for anyone wearing their goofy orange t-shirts and nabbing a sixer one-handed (similar to a home run in baseball). Morton made a wicked ...