I think smartwatches are great gadgets with amazing capabilities, and I've tested Samsung, Pixel, and Fitbit models over the ...

Victor Orlovski is founder of R136 Ventures, a Silicon Valley-based VC firm focused on scaling mid- and late-stage B2B and ...

To help marketers navigate the platform better, Semrush created an infographic (below) covering the 12 key metrics to track in Google Analytics. The infographic, which was based on this blog post, ...

Sales and marketing ("smarketing") metrics can tell you how effectively your sales and ... For example, knowing how to track email opens in Gmail, along with your clickthrough rate and conversion rate ...

But with so many potential data points to track, it can be easy to get lost. Selecting the right metrics can mean the difference between actionable insights and information overload. How do you ...

This article outlines five business metrics that provide a good all-round view of brand health and the predictability of which has been proven against historical data. In the complex marketing world, ...