The iconic toy company Toys “R” Us is facing backlash online after releasing a short promotional film generated almost entirely by artificial intelligence (AI). The film, made using OpenAI’s new ...

Toys “R” Us has sparked online backlash after releasing an ad created with OpenAI’s new video generation tool, Sora. While Sora has not yet been released to the public, AI enthusiasts have been busy ...

On Monday, Toys "R" Us announced that it had partnered with an ad agency called Native Foreign to create what it calls "the first-ever brand film using OpenAI's new text-to-video tool, Sora." OpenAI ...

Remember the days of walking into a Toys “R” Us store? The endless aisles of toys, the excitement of spotting the latest must-have item and the towering presence of Geoffrey the Giraffe? Well, the ...

Toys “R” Us has seen a wave of backlash after releasing its latest advertisement, fully created using OpenAI’s generative video artificial intelligence tool Sora. The ad depicts the American toy ...

A Toys “R” Us executive called the company’s AI-made video “successful” despite the controversy it generated online, saying in an interview with NBC News that the company would add generative ...

Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival in France this week that was created ...

Toys “R” Us has released a video ad, one of the first from a major brand that was created almost entirely by generative artificial intelligence. The minute-long video depicts Toys “R” Us’s late ...

The gambit culminated in a weekend social media event where Channing Tatum fielded questions live on Instagram from an actual ...