In 2022, the martech count climbed to 9,932 — up 24% from 2020 — with churn also on the rise. Nearly 1,000 solutions ...

The martech industry has grown significantly, reaching a total of 15,384 solutions in 2025, marking a notable 9% increase ...

From CDPs to UX testing, FOBO can stall martech progress. Here’s how to address it and keep your tech stack agile. The post ...

As we observe MarTech Day 2025, we reflect on the significant developments in marketing technology over the past year and ...

Marketers are sitting on untapped martech ROI. Michael Nicolosi of Jellyfish explains that the problem isn’t that they lack ...

Representational MarTech, or marketing technology, enables personalised customer experiences and leads to increased engagement, higher conversion rates, and overall business growth. Over time ...

2. Choose your martech stack based on business need, not Fomo The myth: You need every hot new tool to stay competitive. The truth: Tech should solve your problem, not become it. Action points ...

This expansion helps marketers bridge the gap between adtech and martech—increasing efficiency, streamlining workflows, and bringing data, messaging, and media together in one connected strategy.

On MarTech Day, ETBrandEquity.com engaged a panel of MarTech leaders on the topic ‘AI Integration in Martech Stack: What's Next?’. There are many forms of AI such as generative AI, large ...

3. Disjointed Systems and Applications To serve a variety of touchpoints with content, many brands have adopted a best-of-breed approach to their martech stack. In fact, Gartner's 2018-2019 CMO Spend ...