Tequila, one of the fastest-growing favorites in the U.S., was subject to some fascinating trends. Though most prominent brands retained their position on the list from previous years, the absence ...

Diddy said, ‘This explains why no one’s buying my tequila,’” "The Tonight Show” host Jimmy Fallon jokes of Trump's Mexican tariffs.

Once overshadowed by its reputation for quick shots and cheap imitations, tequila has transformed into a refined spirit deserving of profound appreciation. This metamorphosis has been driven by a ...

Equally significant has been the rise of celebrity-sponsored brands. High-profile celebrities continue to launch Tequila brands, bringing attention to the spirit. Examples include Michael Jorden's ...

After taking a look at how Impact’s Tequila “Hot Brands” for 2022 have fared so far in the year-to-date in yesterday’s issue, today we’ll focus in on the two top-selling brands in the category, Jose ...

As a group, Tequila’s Hot Brands showed a 20% volume increase in control states ... and it’s growing in all variants,” William Grant & Sons USA president Paul Basford recently told SND. “We’ll ...