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Zero‑click rates for informational queries hover around 60-70%, while MOFU and BOFU queries still drive real clicks. Top‑of‑Funnel (TOFU) Informational (e.g., “What is X?”, ...
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3 SEO priorities to win organic traffic in 2025Zero‑click rates for informational queries hover around 60-70%, while MOFU and BOFU queries still drive real clicks. That said, if you decide to target TOFU, you should embrace the reality that ...
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